McDonalds`+Boss

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=McDonald’s boss dies suddenly =

The Chief executive of McDonald’s, the world’s largest fast-foodchain,has died from a suspected heart attack. Jim Cantalupo,60,was taken ill during a meeting of franchise owners in Orlando, Florida, the company said. His death is a severe blow to McDonald’s at a time when the chain is trying to shed its image as a supplier of high-fat,high-saltand high-sugar food.

In his 16 months at the helm, MrCantalupo turned the company’s fortunes round. As well as slowing its break neck expansion programme and closing hundreds of under-performing outlets, he tried to address criticisms that McDonald’s was contributing to the obesity epidemic in the US and Europe. When Mr Cantalupo became chairman and chief executivein January lastyear after a management shake-up, McDonald’s was in the doldrums.

Changing tastes, the madcow disease scare and the perception that its menu was tired had hit sales, particularly in Europe and Asia. In December2002, McDonald’s went into the red for the first time in its 48-year history. MrCantalupo,a former vice-chairmanand president,who had retired a year earlier, was brought back as the new boss. =QUESTIONS = =1. Answer thefollowing questions using your own words = =a. What impression do people have about McDonald’s food? = =b. What did Mr Cantalupo achieve in the 16 months he was in charge of McDonald’s? = =2. Are the following statements True or false? = =a. Mr Cantalupo felt ill while meeting with French clients in Orlando. = =b. Mr Cantalupo was already retired when he became McDonald’s boss again. = = 3.Find a word or expression in the text which, in context, is similar in meaning to: = =a. Agroup of shops or restaurants owned by the same company: = =b. Provider: = = 4. Choose a, b, or c, in each question below. Only one choice is correct = = 1. In order to save the company Mr Cantalupo tried to = =a. promote the company’s fast expansion. = =b. defend the company from accusations of contributing to obesity. = =<span style="font-family: 'Comic Sans MS',cursive;">c. change people’s tastes. = =<span style="color: #800080; font-family: 'Comic Sans MS',cursive;">2. Mr Cantalupo = =<span style="font-family: 'Comic Sans MS',cursive;">a. broke his neckin Orlando. = =<span style="font-family: 'Comic Sans MS',cursive;">b. worked for the company for 48 years. = =<span style="font-family: 'Comic Sans MS',cursive;">c. had been McDonald’spresident before. = =<span style="color: #800080; font-family: 'Comic Sans MS',cursive;">3. McDonald’s sales had declined speciallyin Europe and Asia due to = =<span style="font-family: 'Comic Sans MS',cursive;">a. scare mad cows. = =<span style="font-family: 'Comic Sans MS',cursive;">b. a change in people’s food preferences. c. a change in McDonald’s menu. = =<span style="color: #800080; font-family: 'Comic Sans MS',cursive;">4.In December 2002 McDonald’s = =<span style="font-family: 'Comic Sans MS',cursive;">a. was in debt for the first time in its history. = =<span style="font-family: 'Comic Sans MS',cursive;">b. was furious with Mr Cantalupo. = =<span style="font-family: 'Comic Sans MS',cursive;">c. forced Mr Cantalupo to retire. =

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